Customer Profiling

Bouton & Associates can assist you in identifying the right customer for the right product at the right time. Targeted one-on-one marketing. We do this by:

• Developing easy to use and understand key customer groups and market segments, based on the customers characteristics as related to service or product utilization and profitability
• Showing you where each segment exists within your market area
• Refining the segment profile based on the response to your marketing efforts
• Showing cross - selling or market area growth and profitability opportunities - -both within the customer base as well as within the market area

At Bouton & Associates, we help you accomplish this by putting accurate, relevant and timely information into the overall marketing process. We view the overall bank marketing process as follows

Within this process, we build unique segmentation schemes which can optimize your particular objectives and needs.

We use a variety of techniques including CHAID analysis, Cluster Analysis and Multiple regression analysis.

For more information contact Bouton & Associates at (619) 579-9099 or
sbouton@gisbanker.com