GIS Analysis

You'll find geographic elements throughout databases and business applications. The central part of most business decisions we make involves some part of geographic information.

GIS technology helps provide bankers with insight about customer's purchasing patterns, financial access behavior, and needs for additional products or services or the opportunity for expansion into new areas. As a result, banks are able to target their best prospects and not waste their marketing and advertising resources. GIS also allows financial institutions to fulfill mandatory compliance requirements for CRA and HMDA

Bouton & Associates is know for our Full Service GIS (geographic information systems) Support. GIS enables you to fully understand the dynamics of the geographic markets you serve. Bouton & Associates can assist in developing these understandings and addressing the strategies and programs necessary to leverage your position in the market and to take full advantage of your market dynamics.

Our services include, but are not limited to the following:

Highly Targeted Marketing	Compliance - CRA & HMDA Geo Analysis
Trade Area Analysis and Site Analysis	Small Business Lending, HMDA and Branch deposit databases and analysis
Market Area Diagnostics and Statistical Analysis	Customer Profiling

Key Benifits

• Cost Effective
• Subject Matter Experts - in both Compliance, Marketing and GIS
• Reliable as Expeditious
• Experienced

For more information contact Bouton & Associates at (619) 579-9099 or
sbouton@gisbanker.com