GISBanker - Customer Data Enhancement, Segmentation, Laser Focus


San Diego

GISBanker, a San Diego based consulting firm, specializes in meeting the unique needs of financial institutions and casinos throughout the United States. The Firm's unique selling position is that we understand these industries, the needs of executives, the changing competitive and regulatory environment and the use of technology to create a competitive advantage.

Develop a Focused View of Your Markets

We provide services that can simultaneously increase your reach into your target markets while saving you time and money and improve your efficiency, all grounded on data. Using GIS technology, combined with years of experience, we help you develop a focused view of your markets based on the most current data.

With our specialized services, you can achieve phenomenal market penetration, increased efficiency, time and cost savings all at once. Leveraging the power of GIS technology and our rich industry experience, we enable you to:

  • Expand your market presence and outreach effectively.
  • Save you valuable time and money by streamlining processes.
  • Enhance your operational efficiency by aiding informed decision-making.
  • Craft a comprehensive, data-driven view of your markets.

Our unique market strategy is rooted in the use of the most current and comprehensive data, culminating in market insights that are not only accurate but also invaluable for your business growth.

Better Data, Better Insight

At GISBanker, we believe that the most effective decision-makers are those who have access to the most relevant, accurate, and usable data. We understand that as demographics and the economy change, so too does the importance of having current and up-to-date information to help you achieve your strategic goals and performance. We offer a wide range of geographic-demographic-economic analysis and data to help you knit together diverse data in a decision-making and analytical framework. Our demographic-economic estimates and projections can help you better understand the current situation/area characteristics and how areas of interest are changing.

Customer Data Enhancement

We provide Customer data enhancement, often refereed to data enrichment, combined with a data driven market segmentation analysis, allowing clients to target specific customers, and non-customers, that match specific products, and services, based on characteristics you might not be tracking. This might include: life-cycle data, occupation, discretionary income, proximity to your office, profitability, and more.

Using a “data-driven” approach, means you make strategic decisions based on data analysis and interpretation. It helps clients better serve customers, increase sales, improve operations and identify new business opportunities.

Use Us to help you make a difference

GISBanker is a company that's here to help you make a difference. We believe that by helping you with your business needs. We're passionate about supporting our customers, and we want to see you succeed. When you work with us, we'll be there every step of the way. Founded in 1983, by a former banker, the firm, is comprised of a core group of professionals with specific subject matter expertise. This is what differentiates us from the competition. Knowledge, experience and a commitment to solving our client's needs in a timely and cost-effective manner are hallmarks of our practice.

Why Use Us - Steve Bouton has been working with GIS (Geographic Information Systems) since 1976. He has taught GIS at both SDSU and UCSD since the mid-’80s through 2006. He has been a business partner with ESRI, the premier developer of GIS software. Currently, we are partners with Maptitude and use Maptitude in all our GIS projects.

He has been involved in many GIS-based research studies for local and regional governments, including the San Diego City County Community Reinvestment Task-force – Small Business Credit Needs Assessment, the HMDA and CRA Small business Lending reviews, and the City Heights Walkability Study. In addition, he has conducted numerous GIS-based studies for financial institutions and non-profits related to banking, strategic planning, and compliance.

GISBanker is known for Full-Service GIS (geographic information systems) Support. GIS technology enables businesses to fully understand the dynamics of the geographic markets they serve. GISBanker can assist in developing these understandings and addressing the strategies and programs necessary to leverage the business position in the market and to take full advantage of your market dynamics.

Key Benefits include: Cost Effective, Subject Matter Experts in Compliance, Marketing, Planning and GIS.

Gain Insights and unlock the potential in your market data today, call GISBanker:

Steve Bouton, Director

Steve Bouton, Director (619)917-7596 for more information. Or Click here to email for more details