In 2023 - Use Laser Focused Target Marketing to Improve Your Success
Use our customer data enhancement and customized market segmentation analysis will allow you to become laser-focused.
As leaders in the financial service industry shift their thinking from surviving during the pandemic to more strategically how to "thrive" in the new normal – we can help.
Customer Data Enhancement
We provide Customer Data Enrichment , often refereed to data enrichment, combined with a data driven market segmentation analysis, allowing clients to target specific customers, and non-customers, that match specific products, and services, based on characteristics you might not be tracking. This might include: life-cycle data, occupation, discretionary income, proximity to your office, profitability, and more.
Using a “data-driven” approach, means you make strategic decisions based on data analysis and interpretation. It helps clients better serve customers, increase sales, improve operations and identify new business opportunities.
Imagine being able to reach out to a household or a business - knowing in advance, key pieces of information about the potential client, and allowing you to customize your offering and the communication with that future customer.
This improved data driven segmentation is the key related to increasing response and success while reducing costs
Our customized segmentation analysis will allow you to expand your understanding of key groups of potential customers and how they relate to specific products, profitability, and your strategic goals.
To learn more about the Customer Data Enhancement
Watch this two-minute video about customer data enhancement at the household level. Then email us at sbouton@gisbanker.com for more information.
Market Segments and Economic Cluster Groups - learn more
Business Market Segment Analysis - learn more
At GISBanker we believe better data with better Insights results in improved Marketing ROI. Our mission is to connect your institution with customers and prospects that will help you succeed.
We're here to help you make sense of your data. If you need assistance in using GIS, or if you want to develop a comprehensive understanding of your market using multiple datasets, we can lend a hand. We'll even provide easy-to-understand maps for you and your team. Just email us! GISBanker is also available for developing strategies and programs that will help you leverage your position in the markets and take full advantage of shifting market dynamics and strategic goals.
We aim to be your ally in reaching business goals by providing data-driven insights so you can make better decisions.
If you are interested in knowing more about our service, please contact us here:

Steve Bouton, Director (619)917-7596 for more information. Or Click here to email for more details